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EBookCompiler.com
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How to promote your business using Free E-Books

Free E-Book Marketing

Giving away Free E-Books can be one of the best ways of driving large volumes of high quality traffic to web sites ("high quality traffic" means people who are specifically interested in what you have to offer), or generating leads for a business.

Best of all, once you have created your E-Book, you can often get other people to do much of the hard marketing work for you for free (in some cases they will even thank you for letting them market for you)!
  1. Provide high-quality in-demand information

    This ensures that people will want to download and read your E-Book. It also makes sure that others will want to help you spread your message. A degree of self-promotion is okay - but remember that nobody will want to read or distribute an E-Book, which is purely an advertisement and contains no useful information at all.

  2. Provide information related to your business

    You should do your best to make sure that readers of your E-Book are also potential prospects for your products or services. For example, a computer security business would be much more likely to get customers by writing about "How to protect your computers from hackers" than with an E-Book entitled "How to groom your dog"!

  3. Provide a link to your business

    Every E-Book that you create should contain at least one prominent link (but preferably one on every page) to your web site.

  4. Strongly encourage readers to come to you for either more information or to purchase additional products/services

    Simply adding a link to your web site is not enough - you must give your readers a compelling reason to follow that link. Provide more information only at your site, or allow access to "Volume 2" of your E-Book only if they give you their e-mail address, or simply educate your readers why they need to buy your product.

  5. Get your message spread as widely as possible

    If you give your E-Book only away from your own site, you are seriously limiting the number of copies that will ever be circulated. To start with, make sure your E-Book is listed at every E-Book library and Shareware/Freeware library that you can (there are more than 100 places on the Internet that will list free E-Books).

  6. Encourage others to market for you

    You could include a message in your E-Book encouraging people to give copies to their friends - if they like your E-Book they will.

    Another idea would be to use the "Rebrander" feature in Activ E-Book Compiler to allow others to customize your eBook (for example, adding their affiliate links, or info about themselves). That way, both you and the person distributing can receive publicity and perhaps financial benefits from spreading the E-Book as widely as possible.

  7. Joint Ventures

    Why do all the work yourself? Team up with a few related but non-competitive businesses. In return for their help with kick starting your E-Book promotion, give them a prominent link in your E-Book. Why only give away 1,000 copies of your E-Book when you could just as easily give away 10,000 in the same time?







   

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