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This is one of the many "Playing Hard Ball" techniques. These are all high-powered methods we have discovered and proven through experience to really put you in front of the competition. They are called Hard Ball because they are intended for the brave entrepreneur or web master. The entrepreneur that plays tough. Some of the Hard Ball techniques may not be best business practice. With all of our Hard Ball tactics, we are just suggesting the idea and providing information. We don't claim to endorse or practice these techniques, nor can we be held responsible for any outcomes. You decide if and how you use it. Raising Your Prices and Getting More Customers Same product. Different look, feel, name, language and price for different target markets . If your target markets have different price points, then there is no reason why you couldn't sell the same product at different prices on different web sites. This means that some people won't buy your product because they think it is too cheap because of the price. But if you raise your price then a lot of your customers will stop buying it because it is now too expensive. Maximize your profit potential. Seize every sale you can. For example you might be selling engine oil online. One web site would be no frills at $20 a bottle. This site would be simple and straight to the point. You could then set up a second "sophisticated" web site and sell the same product at $30 a bottle. This site would be targeted toward luxury car owners, and would contain a wealth of information. By doing this you would be hitting the people who are not so price conscious, and are prepared to pay extra for perceived quality, as well as hitting the people that just want your standard oil and are price sensitive. You are effectively maximizing your number of sales and maximizing the profit you receive from each sale. The size and anonymity of the Internet makes it easy to effectively target multiple and diverse target audiences. If you are clever you can use this to your advantage, capturing several markets, with different prices, to maximize your sales potential. The above article is only one of hundreds of original Internet Marketing ideas that can be found in Work the Medium. The 200 + page book is divided into sections on: What makes Work the Medium different from all the other marketing texts is our "Playing Hard Ball" features. These are all marketing techniques that go beyond standard business practice. They are for the web owner that plays it tough. I seriously recommend that you take a look at Work the Medium. | 
