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How to market and promote your eBooks and your business

Marketing

After you've created your eBook, set up your web site and order processing systems, the biggest issue is how to market your product successfully.

Marketing is absolutely crucial to your success and it is a really the main area where you should invest on-going time and effort.

Marketing is a big topic - but don't worry - provided you are open-minded and prepared to learn and experiment, you can learn as you go along. In my opinion, if you do not have extensive experience of successful Internet marketing, then it is better to try and learn from people who have succeeded, adapt their strategies to your own needs, and go from there.

If you want to be successful at Internet marketing, then here are a few things that you must be prepared to do:
  1. Be Prepared To Learn

    There is always a new technique or a new strategy that somebody else will have invented. Sometimes applying just one of these strategies can make a huge difference to your success level.

    Also remember, that part of learning is making mistakes. If the first thing you try doesn't work, or doesn't work as well as you hoped, don't give up! Be persistent. Part of the learning process is learning from your mistakes.


  2. Be Prepared To Experiment

    Be prepared to experiment with different approaches and techniques. Successful marketers test each idea, measure the results, and use the information to guide their future efforts.

    Don't expect everything you try to work first time!


  3. You're unlikely to succeed for free

    One of the most basic mistakes I see again and again is people who will aren't prepared to spend a dime on marketing. If that's you - then, in my opinion, you're unlikely to succeed.

    Yes there are some great free services on the net, but often you get what you pay for. Usually a site that offers a free service is providing it primarily because there's something in it for them - and not necessarily for you!

    While I would not want anybody to spend money that they can not afford, and neither would I want anybody to waste money - in business it is normal to expect to have pay for some things - you often can not get quality products/services/advertising/information for free.

    Marketing is a critical element of success of your business. I urge you to look at each possible item of expenditure in terms of value for money, whether it helps you achieve your goals, whether you can afford it, and at any risks involved. And, bearing all this in mind, if you feel something is worth having - then be prepared to spend the money to get it.


  4. Get Started

    At the opposite extreme from those who don't spend a dime on marketing, are those who spend thousands of dollars on training, never apply it, and just keep looking for the "big secret"

    There is no "big secret" - there are just little steps along the way.

    Each technique that you learn and apply, puts you nearer to your objective: either by helping you be successful, or by teaching you what doesn't work for you.

    On the other hand, and lots of people do this, if you put yourself in a situation where you try to "know everything" before you do anything, then you'll never even get started.


Marketing Courses

There are some great marketing courses on the Internet, there are undoubtedly also some lemons.

One of the better established courses, with a good reputation is Insider Secrets To Marketing†, but you might also like to consider those listed at MarketingBlast.com or or EBookJungle.com.


Marketing Strategies

In order to be successful with marketing there are many strategies that can work.

Here are some ideas to get you started:
  1. Ezines

    Promote your site in other people's Ezines. You can do this for free by writing articles: many ezines, in return for using your article, will also include your resource box or bio (containing a small advert for your business). You can find a free guide to email marketing at EzineBlast.com, or look over the items at EBookJungle.com.


  2. Joint Ventures

    Set up joint ventures with other sites or business. In returning for promoting your products to their audience/customers, you pay them commission - or vice-versa.


  3. Pay-Per-Click Search Engines

    Advertise your site on pay-per-click search engines. You can get visitors very cheapily - and you pretty much know they are people who are interested in your topic - because they just did a search on it. Check out SearchEngineRocket.com - Pay Per Click or the pay per click resources at MarketingBlast.com.


  4. Search Engines

    It is posssible to get lots of traffic from free search engine listings - if you know how.

    There are many SEO Tools that may be able to help with this, and you can also find more search engine resources at MarketingBlast.com and Hits4me.com.


  5. Press Releases and News

    Another way to promote your site is to get your business/name/product in the news. You can find a guide to this at PressBlast.com.


  6. Other Ideas

    Of course there are many other ways to promote your site too! Go here for 117 Ways To Increase Web Site Traffic.


The Most Important Point

I can summarize the most important tip on this page in just one word: testing.
  • Whichever marketing approaches you use, remember always test - which means try different approaches (preferably just a little to start) and track the results.

  • If you try (for example) ten different marketing ideas and only one of them works for you
    • It helps to know which one it was!
    • Provided you haven't spent money you can't afford to risk (or something else equally drastic - that's probably okay as from now on you know what to do and what not to do.
    • In future you could try different variations of your most successful strategies. Sometimes your variation may be worse than the first attempt - but other times you may get better results. Step by step, over time, you can hopefully improve your marketing techniques iteratively using this technique.



   

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